2010 Final Draw – enhancing public space in Long Street

Upper Long Street, Cape Town

Upper Long Street, Cape Town

There’s big excitement in town as we prepare for the 2010 FIFA Final Draw this coming Friday (04 December). The Final Draw is the second largest live broadcast on the planet (the World Cup Final being the largest) with a live feed to 240 countries and 350m viewers. While the main event will take place at the Cape Town International Convention Centre, Upper Long Street will be the venue for the public street party, where we will be able to watch on large screens and listen to entertainers such as Jimmy Dludlu and Freshlyground.

Switching on the Festive Lights, Adderley St

Switching on the Festive Lights, Adderley St

The traditional switching on of the Festive Season Lights in Adderley Street will kick off the week-long celebrations tonight. About 100 000 people are expected to attend.
Long Street, Cape Town's party epicentre

Long Street, Cape Town's party epicentre

Capetonians will be able to watch the Final Draw live on big screens on an outdoor stage located near the Long Street Baths, or on any one of the small screens in the bars and pubs in the area. Long Street will be pedestrianised for the occasion.
New planters in Long Street

New planters in Long Street

A joint project between the Central City Improvement District (CCID) and the City of Cape Town has resulted in new tree planters being placed in Upper Long Street in order to enhance the public environment. The planters are being decorated by local retailers.
Enhancing public space through street art

Enhancing public space through street art

Local retailers get creative

Local retailers get creative

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1 Comment

  1. JBagley 03 December 09 at 12:22 #

    Looking forward to it! Great to see Cape Town taking some real initiative and getting people excited about the World Cup and giving them a glimpse of what is to come.

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